About
I’m Albert Sanders. I work with owners who need a decision, not a deck.
I have been advising owner-led companies around Atlanta since 2008. The nine years before that were spent inside a distribution business, four of them running operations, and that stretch shaped how I work more than anything I read afterward.
Three areas take up almost all of my time. Business strategy, which usually comes down to deciding where the next dollar goes. Financial planning, meaning forecasting and margin rather than bookkeeping. Operations, the least glamorous of the three and often where the money turns out to be hiding.
The practice stays small on purpose. A handful of engagements at a time, run out of an office off Ashford Dunwoody Road, and I do the work myself rather than handing it to an associate.
Most of my clients arrive through other clients. That is a slow way to build a practice and it has kept the standard where I want it.
